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AI Adoption: Starting with Why - The Importance of Defining Your Use Case

Attending the ScaleUp:AI conference in New York and AI Collaborate in Florida offered a wealth of insights into the evolving world of AI. One fundamental takeaway stood out: the importance of a well-defined Use Case in AI adoption. This blog post will explore why defining the Use Case should precede the decision to implement AI and how overlooking this step can lead to pitfalls.

The Primacy of the Use Case

In the rush to embrace AI, many organizations leap to integrate this technology without first thoroughly understanding the problems they aim to solve. The allure of AI as a trendy, all-encompassing solution often overshadows the necessity of pinpointing specific challenges and objectives. The initial step should always be to ask, "Is AI the right choice for this problem?"

Pitfalls of a Problem-Looking-for-a-Solution Approach

The consequences of adopting AI without a well-defined Use Case are multifaceted:

  1. Resource Misallocation: AI projects demand significant time, money, and talent investments. Without a clear objective, these resources risk being squandered on projects with little to no return on investment.

  2. Solution Mismatch: Implementing AI without a specific problem in mind often leads to solutions misaligned with actual business needs, creating more issues than they solve.

  3. Technology Overload: An indiscriminate application of AI can result in a complex, unwieldy tech stack that is difficult to manage and integrate, especially in organizations with legacy systems.

The Right Way: Use Case First

The correct approach begins with a meticulous assessment of the Use Case. This involves:

  • Identifying the Problem: Clearly define what you are trying to solve. This could range from enhancing customer experience to streamlining operational processes.

  • Setting Objectives and Success Criteria: Establish what success looks like and how it will be measured. This ensures that the AI solution aligns with broader business goals.

  • Assessing AI Suitability: Once the problem and objectives are clear, evaluate if AI is the most effective tool. This assessment should consider factors like data availability, integration capabilities, and existing infrastructure.

  • Determining Investment Thresholds: Understand the resources required for the AI project and evaluate if the potential benefits justify the cost.

Benefits of Investing in Use Case Assessment

Investing time and resources in thoroughly assessing the Use Case offers several benefits:

  1. Strategic Alignment: Ensures the AI solution aligns with the organization's broader goals and strategies.

  2. Resource Optimization: Prevents wastage of resources on unsuitable or ineffective AI implementations.

  3. Improved Adoption and ROI: A well-defined Use Case increases the likelihood of successful adoption and a higher return on investment.


In the world of AI, the adage "measure twice, cut once" holds true. Understanding the problem is paramount to choosing the right tool. AI is not a universal fix; it's a powerful tool best employed with precision. As AI continues to evolve, so must our approach to its adoption. The key is not to fit AI into our problems but to fit our problems into AI. The first step is always defining the Use Case. I'll address the Testing Conundrum of AI projects in another post, but not having a use case makes testing your outcome near impossible.

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Shilpi Gupta
Shilpi Gupta
Nov 27, 2023

This really resonated with me “not having a use case makes testing your outcome near impossible.” For the past few weeks, have been struggling with customer testing because we missed defining the use cases.

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