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The Power of a 360-Degree View in Enterprise Data: Transitioning from Reactive to Prescriptive

Updated: Oct 23, 2023


In today's data-driven world, one thing is clear: information is the new currency. Organizations are pressured to harness their data for more than just retrospective reporting. However, having a plethora of data is only helpful if you can turn it into actionable insights. AMCS Group's Winter release introduces a ground-breaking 360-degree view of your customer data, powered by OData—a pivotal move for businesses aiming to evolve from a reactive to a prescriptive mode of operation. This game-changer can benefit Tier-1 enterprises and SMBs equally, allowing seamless integration and unprecedented ease of use.

The Imperative for a 360-Degree View

A holistic view of your enterprise data is not just a nice to have; it’s a strategic imperative. Traditional data silos and fragmented customer profiles can lead to ineffective marketing strategies, hampered customer service, and missed opportunities for upselling and cross-selling.

Why It Matters for Tier-1 Enterprises

  • Strategic Alignment: For large organizations, strategic decisions must be data-backed, and a 360-degree view allows the C-suite to evaluate each action in the context of the overall strategy.

  • Compliance and Risk Management: A comprehensive view of data supports risk assessments and helps comply with regulations like GDPR.

Why SMBs Should Care

  • Cost-efficiency: With more accessible tools like Microsoft Excel and Power BI, SMBs can avoid the costly process of canned report generation or manual data sifting.

  • Agility: Small businesses can adapt quickly to market changes by leveraging real-time data insights.

The Role of Connective Technologies: Enter OData

OData serves as a universal translator between various data sources and consumer applications, offering a standardized protocol. It eliminates the need for custom integrations, saving time and reducing errors.

Easing the Integration Burden

  • Plug-and-Play: Off-the-shelf connectors for commonly used tools like Salesforce, SAP, and Microsoft Azure simplify integration.

  • Interoperability: OData enables data-sharing across disparate systems, thereby facilitating better decision-making.

The Journey: From Reactive to Prescriptive Analytics

Implementing a 360-degree data view with OData can initiate a transformative journey for an organization:

  1. Reactive Reporting: Initially, most businesses use data for hindsight reporting. A 360-degree view moves the needle by offering real-time analytics.

  2. Predictive Analytics: Leveraging AI and machine learning algorithms, you start to foresee market trends, customer behaviors, and potential bottlenecks.

  3. Prescriptive Analytics: The ultimate aim is to use data not just to see and predict but to suggest a range of prescribed actions and potential outcomes.

Real-World Impact: A Case Study

Consider a logistics firm facing operational inefficiencies. With a 360-degree data view:

  • Reactive: Identifies which routes are most delayed.

  • Predictive: Forecasts which routes are likely to be delayed based on variables like weather conditions.

  • Prescriptive: Recommends alternate routes or preemptive maintenance on vehicles to avoid foreseeable issues.


The introduction of a 360-degree data view, powered by OData, marks a pivotal moment in enterprise data management. It offers an opportunity for organizations to evolve their data analytics maturity from a reactive model to a prescriptive one. The investment in this transition can radically change the trajectory of your business, making data not just an operational asset but a strategic one.

The Winter release is not just a product upgrade; it's a paradigm shift. Are you ready to join the data revolution?

Evan Schwartz Chief Enterprise Architect, AMCS Group ForbesBooks Author, Keynote Speaker

Would you like to know more? Visit AMCS Group or connect with me on

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